Recruitment For Communications, Sustainability And Marketing

Leadership is shared

Leadership is shared – often in the form of tandems, with a clear distribution of roles. In agile systems, tribe leads look after the technical leadership and people leads are responsible for the staff leadership.

New key functions emerge

Role profiles such as “Topic Planner” are key functions in strategic content creation and distribution. In a newsroom set-up, it is impossible to work without topic planners and channel planners.

Specialists are upgraded

The levelling of hierarchies has led to the upgrading of expert roles – financially, hierarchically, in terms of career paths. A growing number of candidates find the development towards Principal Expert just as attractive as Tribe Lead.  

Executive Experts and Press Officers 4.0

But even detached from agilisation practices, expert roles take on a lot of responsibility. Specialists are often docked directly to the board and write speeches for them, do positioning or are responsible for financial communications.

In addition, “classic” profiles such as that of a press spokesperson are becoming more and more digital because of ever-increasing digitalisation. And new role profiles are constantly emerging: Jobs like digital strategist or digital marketing analyst would not even exist without the internet.