Managing a company’s reputation with all relevant stakeholders increasingly means linking communications, public affairs, and functions such as brand management and sustainability in one place. In the meantime, there is a growing number of corporate affairs officers in Germany with a broad range of responsibilities – a role that is already more established in other markets.
The interlinking of business, politics and society has increased noticeably, also at an international level:
Internal and external stakeholders of companies are making their voices heard on issues such as diversity, inclusion, and sustainability, sometimes with serious consequences for the company’s reputation.
Corona and the Ukraine crisis have significantly increased the economic power of the state, as demonstrated by lockdowns, bailouts, and nationalisations of companies.
Challenges such as climate change, prosperity through trade, wars, and pandemic events call for supranational solutions that must be tackled jointly by states and companies and supported by most societies.
These developments have led to an upgrading of communications and public affairs in many companies – and to an integrated approach that can increasingly develop into an all-encompassing corporate affairs sector.
The demands placed on a successful Corporate Affairs Officer are high:
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